Picture the situation, you’re part of a (fairly old) Christian Mission Society, and you have a healthy financial update to publish.

Do you, a: Publish another report, which people may not actually read.

Or do you, b: Release a video of your staff dancing, with the main updates included.

In the case of BMS World Mission they went with this…

Happy – The BMS financial update video 2014 from BMS World Mission on Vimeo.

I may pay more attention to finances if only there was more dancing in the world

(I imagine there is a PDF file somewhere with lots and lots of numbers for people who like that sort of thing)

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