Try and read what you’re sending to people.
Unless you want your communication to be screenshot and sent over Facebook, which, could be an interesting evangelism strategy.
Anyone want to try it?
Picture the situation, you’re part of a (fairly old) Christian Mission Society, and you have a healthy financial update to publish.
Do you, a: Publish another report, which people may not actually read.
Or do you, b: Release a video of your staff dancing, with the main updates included.
In the case of BMS World Mission they went with this…
I may pay more attention to finances if only there was more dancing in the world
(I imagine there is a PDF file somewhere with lots and lots of numbers for people who like that sort of thing)
With thanks to Lucy for sending me this story that I missed back in October:
Sussex church releases ‘silence’ on CD
“Silence” has been recorded on to a CD and released by an East Sussex church to raise its profile and generate funds for the building.
Members of St Peter’s Church, East Blatchington, have sold their first copies at an open day, and taken orders for more.
The recording of the church’s atmosphere includes the ambient sounds of voices, footsteps and occasional background traffic noise.
Church technician Robin Yarnton said: “Mostly people have said it’s nice and they like it, and that it’s quiet and peaceful.
“It does what it says on the tin. Silence is all you get.”
Read More on BBC News.
Are there any churches you’d like to hear silence from?